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| This role creates product artwork that is included as part of the product packaging. |
| Role Sets: Production & Support |
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Relationships
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| Modifies |
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Main Description
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To fulfill the role of a Graphic Artist,
you need to have expertise in the creative design field. You will also need to have some knowledge of the production
process chosen for this product, for example, whether this includes shrink-wrapping and packaging the product or
deploying a Web site. Given the context of business-to-customer communication, it is beneficial to have some experience
in the fields of marketing and public relations.
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Staffing
| Skills |
The Graphic Artist role requires experience or, at a minimum, training-in
graphic artistry. A person playing this role needs to possess creativity, an understand of marketing principles and an
awareness of how to attract consumer interest.
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| Assignment Approaches |
The Graphic Artist role can be assigned
in the following ways:
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Contract the role out to a specialized graphic art consultant. This is a common approach to dealing with these
responsibilities.
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Assign one (or more) staff members to perform the Graphic Artist role. Given that graphic artistry is a specialized
skill, it is generally not possible to find staff members with combined software development and graphic art
skills.
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